Snow Peak


The Tsubame Sanjo region of Niigata is home to a wide variety of small and medium-sized craft makers and factories. Snow Peak's headquarters are located on a former golf course, nestled in a small mountain range 40 minutes from the Tsubame Sanjo station on the Niigata Shinkansen. The company is not only home to a state-of-the-art solar-powered facility, it has a spacious campground facility providing year-round recreation for its customers, fans and employees.


  • Background

  • Creator

  • Products


Although Snow Peak started its history as a manufacturer of saws, pickaxes and other hardware, not unlike other factories in the Tsubame Sanjo area, the company shifted gears through the interests of its founder, who was an avid mountain climber. After changing its name to Snow Peak in 1963, the company quickly made a name for itself as a tent maker. As the company built its reputation among hikers, campers and other outdoors enthusiasts, it has maintained a strong sense of the local community as well as its user base. Today, the company takes great pride in sharing its facilities with campers, as well as maintaining a strong after-care program. Far from hiding its defects or customer service issues, Snow Peak openly shows its efforts to help find meaningful solutions to customer grievances. In fact, resolving them has become a source of many innovations and new product development. The Dutch Oven is made using a special process called ductile iron casting. While not fundamentally different from other cast iron products, the process developed by Snow Peak and its partner supplier enables the iron to be considerably thinner and lighter than most other cast iron products. In doing so, the pots and skillets of this series heat (and cool) faster, yet maintain the benefits of other similar ironware. Other products offer similar practical benefits: the stainless steel fireplace minimises campfire waste and damage to the immediate environment, while the bottle is vacuum sealed and double walled to keep hot drinks hot and cold drinks cold.


456 Nakanohara, Sanjo-shi, Niigata-ken, 955-0146, Japan