A large air freshener that is great for the home, and also in a shop or restaurant.
When Chaco got into the charcoal business, they were looking for a way to revive charcoal's fortunes in a market where its value as a fuel was being swiftly undermined by alternatives like gas and oil. One big opportunity came when they found a way to improve the taste of rice by placing white charcoal in the rice cooker. This opened the door to a diverse range of new charcoal products, including charcoal cleansers and shampoos, as well as charcoal fresheners.
Chaco's air fresheners are produced using traditional charcoal manufacturing processes from the Tohoku region. The freshener's Nanbu *tekki* iron stand is also produced locally.