Chibi-Chaco Sticks are small pieces of charcoal that can be used to enhance the flavour of foods like rice, and of beverages including beer and even water.
When Chaco got into the charcoal business, they were looking for a way to revive charcoal's fortunes in a market where its value as a fuel was being swiftly undermined by alternatives like gas and oil. One big opportunity came when they found a way to improve the taste of rice by placing white charcoal in the rice cooker. This opened the door to a diverse range of new charcoal products, including charcoal cleansers and shampoos, as well as charcoal fresheners.
Chibi-Chaco Sticks remove impurities from rice during steaming, while adding minerals and enhancing taste. And you can add a Chibi-Chaco Stick to an alcoholic drink like whisky to balance its bitterness and fragrance. The explosive impact of placing this charcoal in beer is especially memorable!